We can all think of experiences when “business as usual” ends up meaning, “despite the adverse effects of tradition, there is no plan to change current procedures.” How often do you think this kind of thinking
impairs our ability to manage our water resources wisely? Breaking the mold on confronting years of indoctrinated thinking can be difficult, but as technological innovation continues to improve, the arguments against change—particularly in terms of cost-benefit analysis—are starting to weaken.

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